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Lionel Messi is the latest face of Sorare, a fantasy football game based on NFT. According to a company statement issued yesterday. The football legend will be a brand ambassador and investor on the platform.
The partnership, according to Nicolas Julia, co-founder, and CEO of Sorare, will help the NFT platform “set new standards in how it connects with clubs and players.” The plan is now to work together to create new content and fan experiences.
“We believe Messi will help us set new standards in how we do this, and we look forward to sharing what new content and fan experiences we’ve been collaborating on soon.”
Messi was equally upbeat about the collaboration, saying:
“Fans have always sought new ways to express their passion and get closer to the players and teams they support, and Sorare’s combination of a fantasy game and digital collectibles provides fans with new ways to do so, no matter where they are in the world.”
As time passes, more mainstream businesses are becoming interested in the Metaverse as a concept and how it can be used to engage with customers. One of the most recent examples is an upcoming Forbes event in collaboration with The Sandbox metaverse.
According to Forbes, the event will take place on November 10, 2022, and it will help users connect more to web3.
Those who attend the event will be given a wearable NFT that will serve as their entry ticket. Once inside, they will be able to enjoy a variety of experiences related to the Forbes Metaverse, such as discovering hidden parts such as the Forbes Highlander Yacht.
“We’re always looking to provide more value to our members and offer them unique and engaging experiences — from the real world, Web2 and Web3. We envision this space to be a place where our community will convene, make new connections, learn, discover new ideas, entertain and have fun,” says Vadim Supitskiy, Forbes’ Chief Technology Officer.
Rahul is a former software engineer who is now a writer. After working as a full-stack developer early in his career, he realized that coding was not his forte and began writing blogs, poetry, and articles for sports magazines. He is always torn between Football and Bitcoin as his first love. In his spare time, he enjoys reading books on economics, startups, and business, as well as educating people on personal finance, cryptocurrency, and Web 3.0 on Instagram.
Rahul is a former software engineer who is now a writer. After working as a full-stack developer early in his career, he realized that coding was not his forte and began writing blogs, poetry, and articles for sports magazines. He is always torn between Football and Bitcoin as his first love. In his spare time, he enjoys reading books on economics, startups, and business, as well as educating people on personal finance, cryptocurrency, and Web 3.0 on Instagram.
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